The Highway to the Sale is the shortest path between greeting a customer and selling them a vehicle.
This process will teach you the “WHY” and “HOW” behind the “WHAT” and “WHEN”. It will ensure consistent results when used with 100% of your customers 100% of the time. The Highway to the Sale is your road map to ensure you get to your destination, a car sale, most often.
During this course you will learn:
Whether you are brand new to this business or you are a veteran with over 20 year’s experience, this course will show you a way to SELL MORE CARS!
…showing your advisors the “why” and “how” to build lasting relationship with your customers, increase Service Retention and Customer Loyalty all while increasing the bottom line through decreasing Single Line Repair Orders.
During this course you will learn:
This unique format allows Service Advisors the training opportunity without the need for expensive off site travel. When improved techniques are realized and learned, confidence will soar. Increased confidence results in better performance. Your customers will notice you understand their needs and will respect your shop for quality, reliability, integrity and value.
“Are your salespeople practicing with YOUR customers?”
We offer a thorough, interactive course and extensive resource libraries centered around overcoming customer objections and closing more sales.
Through hands-on learning and guided practice, your team will be know exactly what to say before it’s time to interact with the next customer objection.
You will have access to our Master Certification How to Overcome Any Objection. Get ready for a master class in overcoming customer objections that will help you see far more success in your sales career.
You will also have access to our searchable library of over 150 real-life close examples arranged by type of customer objection and by what step of the sale it occurs in.
“Are your salespeople ‘just checking in’ with your customers? If they follow up at all?”
The incoming sales call is one of the most important customer leads you can get. If your team rocks incoming calls, you will watch your sales numbers flourish!
What about internet leads? Does your team struggle to get internet customers to actually respond? We will teach your team proven strategies to WIN the Sale.
During these courses you will learn:
Searchable library of over 150 real-life close examples.
Hundreds of real world scenarios to ensure your salespeople are ready when it’s game time with a customer.
Hundreds of editable, customizable in-person and phone scripts. Hundreds of email, text message, and social media templates.
With our expert techniques, your team will be crushing sales goals in no time. Our program will give your salespeople the confidence and know-how to sell more cars than ever before. Say goodbye to missed sales opportunities and hello to a thriving sales department.
Get started today and see the results for yourself!
“Dealer University’s no-nonsense approach just makes sense. He shows you exactly what it takes to close any deal, anytime, no matter the objection.”
“Thank you for the classes. It was phenomenal and realistic!”
“Thank you for the great training lessons. Helped me learn ways to improve as an individual and what to expect from customers.”
Now offering specialized recruiting services for finding the perfect additions to your sales team.
“We were in desperate need of good salespeople. They are just so hard to find. That is until we used Dealer University to help us. They made the process so easy. All I needed to do is tell them how many salespeople I needed and within a few days they were able to not only help us hire 3 people, but when the salespeople started, they were trained and ready to go. In fact, they are now some of our top performers. Dealer University made it so easy to get qualified salespeople, I will never go back to trying to hire on my own.”