Get ready to dominate the auto industry!
When a salesperson is with a customer, it’s game time.
Don’t let your salespeople waste opportunities with your customers.
Check out our top courses...
Highway to the Sale
Available materials:
- 16 Interactive Lessons
- 16 Quizzes
- 9 Downloadable Workbooks
- Leader's Guide
- 100+ Word for Word Scripts
- 100+ Word Tracks
- 100+ Practice Scenarios
The Highway to the Sale is the shortest path between greeting a customer and selling them a vehicle.
This process will teach you the “WHY” and “HOW” behind the “WHAT” and “WHEN”. It will ensure consistent results when used with 100% of your customers 100% of the time. The Highway to the Sale is your road map to ensure you get to your destination, a car sale, most often.
During this course you will learn:
- How to Be Prepared for your next customer and every customer after that
- The Perfect Greeting plus how to address those early customer defensive reactions
- The Power of the Information in the customers Current Vehicle
- How to build a Customer Profile, determine their HOT BUTTONS, and select the RIGHT vehicle
- How to perform a Customer Focused VALUE-BASED PRESENTATION & DEMONSTRATION
- How to present an INVESTMENT PROPOSAL a customer can say “yes” to
- How to NEGOTITATE & CLOSE
- What happens after the customer says “yes”
- How to leave that LASTING IMPRESSION
- What to do when you CAN’T get the customer to the next step
Whether you are brand new to this business or you are a veteran with over 20 year’s experience, this course will show you a way to SELL MORE CARS!
Today's Service Advisor
Available materials:
- 28 Interactive Lessons
- 28 Downloadable Workbooks
- Leader's Guide
- 100+ Word for Word Scripts
- 100+ Call & Voicemail Scripts
- 100+ Email & Text Templates
- Practice Scenarios
…showing your advisors the “why” and “how” to build lasting relationship with your customers, increase Service Retention and Customer Loyalty all while increasing the bottom line through decreasing Single Line Repair Orders.
During this course you will learn:
- Understand selling is just helping customers make the right decisions, establishing trust and building stronger relationships
- Understand your customers point of view of the service experience resulting in an increase in sales
- Improvement in listening and customer-handling skills and techniques
- Improve the service “Road to the Sale” process
- Word-Tracks and techniques for overcoming objections
- Improving closing ratios for service drive sales by decreasing Single Line Repair Orders
- How to deliver a “WORLD-CLASS SERVICE EXPERIENCE” while increasing sales opportunities
- Concentrate on Critical KPIs needed for success
- Improve customer write-up and follow-through
This unique format allows Service Advisors the training opportunity without the need for expensive off site travel. When improved techniques are realized and learned, confidence will soar. Increased confidence results in better performance. Your customers will notice you understand their needs and will respect your shop for quality, reliability, integrity and value.
Overcoming Objections
& Closing
“Are your salespeople practicing with YOUR customers?”
Available materials:
- 20 Interactive Lessons
- Leader's Guides
- 100+ Call & Voicemail Scripts
- 100+ Email & Text Templates
- 150+ Sample Closes
We offer a thorough, interactive course and extensive resource libraries centered around overcoming customer objections and closing more sales.
Through hands-on learning and guided practice, your team will be know exactly what to say before it’s time to interact with the next customer objection.
You will have access to our Master Certification How to Overcome Any Objection. Get ready for a master class in overcoming customer objections that will help you see far more success in your sales career.
You will also have access to our searchable library of over 150 real-life close examples arranged by type of customer objection and by what step of the sale it occurs in.
Internet Lead
& Phone Skills
“Are your salespeople ‘just checking in’ with your customers? If they follow up at all?”
Available materials:
- 14 Interactive Lessons
- Leader's Guides
- 100+ Call & Voicemail Scripts
- 100+ Email & Text Templates
- Interactive Practice Simulations
The incoming sales call is one of the most important customer leads you can get. If your team rocks incoming calls, you will watch your sales numbers flourish!
What about internet leads? Does your team struggle to get internet customers to actually respond? We will teach your team proven strategies to WIN the Sale.
During these courses you will learn:
- The Road to the Appointment
- How to Be Prepared
- How to Greet a Customer Who Calls
- The Reasons a Customer will Call
- Begin to Appraise the Customer’s Current Vehicle
- Confirm You Understand Your Customer
- Gather Customer Contact Information
- How to Offer an Alternative
- How to Set the Appointment
- Ensure Your Customer has Your Information
- How to Properly End the Call
- What Next?
And More...
Close Library
Searchable library of over 150 real-life close examples.
Practice Scenarios
Hundreds of real world scenarios to ensure your salespeople are ready when it’s game time with a customer.
Scripts & Templates
Hundreds of editable, customizable in-person and phone scripts. Hundreds of email, text message, and social media templates.
Ready to Level Up?
With our expert techniques, your team will be crushing sales goals in no time. Our program will give your salespeople the confidence and know-how to sell more cars than ever before. Say goodbye to missed sales opportunities and hello to a thriving sales department.
Get started today and see the results for yourself!
“Dealer University’s no-nonsense approach just makes sense. He shows you exactly what it takes to close any deal, anytime, no matter the objection.”
Sales Consultant – Mazda
“Thank you for the classes. It was phenomenal and realistic!”
“Thank you for the great training lessons. Helped me learn ways to improve as an individual and what to expect from customers.”
Let's get started...
Need more salespeople?
Let us do the recruiting!
Now offering specialized recruiting services for finding the perfect additions to your sales team.
“We were in desperate need of good salespeople. They are just so hard to find. That is until we used Dealer University to help us. They made the process so easy. All I needed to do is tell them how many salespeople I needed and within a few days they were able to not only help us hire 3 people, but when the salespeople started, they were trained and ready to go. In fact, they are now some of our top performers. Dealer University made it so easy to get qualified salespeople, I will never go back to trying to hire on my own.”
